How to Use LinkedIn to Encourage Employers to Chase You?

These are the areas we will be examining in closer detail:  

1. Background
2. Create a Personal Brand
3. Employer Profiles
4. Employee Profiles
5. Ultimate Optimisation
6. Conclusions

Our View

How to use LinkedIn to encourage employers to chase you, is an intriguing and exciting prospect.

It could be the difference between you remaining invisible or becoming a potential must-have employee, for employers.

According to Business of Apps, the UK is the biggest market in Europe for LinkedIn with 29 million users (December 2020)

Whether you are a jobseeker, searching for the first time, looking to climb the career ladder, or looking for a change of career LinkedIn should be a central part of your strategy.

Our LinkedIn profile has enabled us to network with incredible organisations and people.

It has also allowed us to follow up enquiries with organisations in a quick and direct way.

Background

LinkedIn is an American business and job search online service that operates via websites and mobile apps. Launched on 5^th May 2003 and a subsidiary of Microsoft since December 2016.

LinkedIn is described by Tech Republic as having “become the de facto tool for professionals networking”.

Create a Personal Brand

• By creating a personal brand, you can position yourself for the best job and networking opportunities.
• If it’s done well it should set you apart from the competition also build trust with potential employers.

Employer Profiles

• These tend to give you access to plenty of useful company information
• Links to the company website
• Access to company posts that outline results, trends, awards, plans and much more.
• Recently posted videos
• Number of employees
• You can also apply for jobs

Employee Profiles

• Typically consists of an introduction
• CV, describing work experience, training, and skills
• Accomplishments
• Additional Information

Ultimate Optimization

Aim for building an All-Star LinkedIn profile, this is a strategy that can get you results.

• Professional headshot – looking approachable with a smile and dressed smartly.
• Descriptions of Professional Accomplishments – Information about your positions held and your accomplishments. Describe the value you added to the company and use industry keywords.  
• Summary – (1) Your profile should be straightforward and easy to read (2) Explain to recruiters who you are and what you’ve done (3) Outline your strengths, skills and where you see your future career
• List 5 Skills or More – Beneficial as it helps potential employers to build a better picture of your capabilities and alongside a great CV could put you at the head of the queue. If these skills are endorsed by a third party (previous employer, work colleagues) it does not get any better
• Education – List all qualifications also any additional modules that may match potential jobs applied for in the future. Also include any awards received
• Connections – To earn an ‘All-Star’ status on LinkedIn, you need at least 50 connections. These could be school/university friends, people you volunteered with work colleagues or managers
• How to Get the Attention of Employers? – If you want to get ahead and play an active part on LinkedIn, what does that mean in practice? It involves posting updates, articles, sharing news, commenting on other people’s content, join industry groups also give and receive recommendations frequently.

Conclusions

• LinkedIn brings Employers and Employees together
• Can help you to find a job quicker because about 80% of hiring managers and recruiters are already on the platform
• Allows you to create a personal brand
• Aim for the best by building an All-Star LinkedIn profile
• LinkedIn can be a very quick and direct way of finding out useful information
• Please follow our tips and you’ll start to get (1) More attention from employers, (2) You’ll be able to build a better network and (3) It will add more structure to your job search
• Let us know how you get on?

Sources

Images

Many thanks to Pixabay

Information

We would like to thank all the many contributors to this post

Linkedin statistics – Business of Apps

Our LinkedIn Profile – LinkedIn

LinkedIn Quote – Tech Republic

9 Things employers look for in a LinkedIn Profile – Top Universities.com

Various Information about LinkedIn – Wikipedia