Job ID 332497
My client is a growing reputable B2B cloud Security business; they already have a strong track record and an exciting product with a strong proposition. They are looking for a Head of Demand Generation to make an impact in their growth journey. This role gives you the freedom to test, measure and have a real effect on making a difference. Working alongside an experienced leadership team who is on a mission to grow this scaling business and build a best in class marketing team.
Ideally looking for someone who can start as soon as possible.
Location: This a full-time role, Hybrid remote – one day per week in the office in the South Reading area.
THE HEAD OF DEMAND GENERATION DUTIES INCLUDE:
Collaborate with the product and sales team to guarantee valuable lead delivery and follow-up – construct a feedback workflow in order to consistently improve and optimise campaigns throughout the journey
Present powerful, growth-motivated campaigns across USA and EMEA markets promote brand recognition, generate demand, and increase ROI and lead pipeline
Full management responsibilities – run workshops, develop channel partner scope, execute successful campaigns across all channels from start to finish, with the inclusion of A/B testing strategies
Constantly monitor and assess campaign and digital performance and make recommendations to improve success rates
Work alongside product and content marketing to develop appropriate and related campaign message proposition
THE IDEAL HEAD OF DEMAND GENERATION WILL HAVE:
Strong experience using automation tools such as HubSpot and SalesForce or similar
Drive, motivation, persistency, and ability to think ‘outside the box’
Previous experience with top funnel lead generation with a focus on the B2B SAAS space
Targeting Tech to tech would be an advantage but not essential
Proven experience of working with sales teams to work collaboratively towards KPIs, MQLs and SQLs
Demonstrable experience of building campaigns across all channels:
Able to manage and oversee all digital channels (Web, landing pages, email, social media)
Experience working for a tech start-up would be ideal
Digital and Channel Marketing Skills
Strong SEO and PPC abilities
WHY SHOULD YOU JOIN THIS BUSINESS AS HEAD OF DEMAND GENERATION?
Working alongside a best class leadership team with in-depth cloud security experience
Diverse, global culture and collaboration in international teams that are focused only on the best outcome
Innovation and new ideas are encouraged
Working directly with the Senior Leadership Team, you can make a huge impact and be directly part of the growth
Commission scheme and competitive salary
Great benefits package including wellness benefits
Flexible working environment
A smaller company where you will have a massive impact on the overall marketing strategy
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process