Marketing Manager – Cheshire

Our client based in Northwich, Cheshire is currently looking for a Marketing Manager with technical experience. The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing to meet our clients changing needs.

Responsibilities:

Increase lead generation and brand awareness.

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

Lead the execution of marketing activities from start to finish, leveraging internal support and driving collaboration.

Analyse customer insights and market analysis.

Create, maintain, and report on multiple digital platforms and extract key insights for future campaign development and go-to-market strategies.

Clearly communicate with different departments about marketing activity to ensure there is awareness internally. This includes a monthly internal staff communications email with updates from each business.

Collaborate closely with the directors to ensure effective marketing across the businesses.

Conceptualise and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.

Create and manage customer feedback surveys using MS Forms and Survey Monkey. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material).

Manage the social media platforms for each company (Facebook, Twitter, Instagram, and LinkedIn) including creating and scheduling content in line with the different brands.

Required skills and qualifications:

Proven success in developing marketing plans and campaigns.

Strong project management, multitasking, and decision-making skills.

Metrics-driven marketing mind with an eye for creativity.

Experience with marketing automation and CRM tools.

Experience in driving growth.

Bachelor’s degree (or equivalent) in marketing, business, or a related field.

Proficiency with online marketing and social media strategy.

Housing / NHS / Cloud understanding ideal.

Ability to work with technical content.

Organised and agile, to work across several business areas/teams.

Experience using Adobe software or Canva.

This is a great opportunity for a Marketing Manager to join a company who strongly believes in the development of its employees and you will be rewarded with an attractive benefits package.

Interested?

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Marketing Manager – Cheshire